Palestra sobre criação de marca para estudantes de Publicidade e Propaganda

Recentemente, os estudantes do 1º semestre de Publicidade e Propaganda, assistiram palestra sobre a criação da marca de café La Santé.

Na ocasião, o publicitário e sócio-diretor da agência sn3p, Rafael Marques da Silveira, abordou o caminho criativo: lançamento de café 100% arábica; embalagem stand up pouch; cores e grafismos.

Rafael da Silveira, que também é graduado em Publicidade e Propaganda pelo Uni-FACEF, foi convidado pelo Prof. Me. Nilton de Paula Pereira.

Veja, abaixo, alguns registros da palestra.

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